Pourquoi Story

Look of the Week
July 23, 2009, 10:46 pm
Filed under: Celebrity, Fashion, General | Tags: , , , ,




Sorry for the slow updates recently, I guess I’m having a little “writer’s block” moment. I hope these new Olivia candids from the set of ‘The City’ will soon unblock my mind.

I Love Love this outfit!! It’s total preppy chic! The whole bow look with the white shirt does risk in looking cliché, but Olivia manages to make it so chic and feminine. As usual  she outshines Whitney (To be honest when I watch ‘The City’, I always gawk at how amazing Olivia looks. But when Whitney’s on, I just notice the annoying way she talks, not her outfit.)

Just in case you ever wonder, the white cardigan worn by Olivia is from Topshop (Surprised? Me too. I first thought it’s Chanel) and is still available to buy online.

(credit: celebrity-gossip.net)

– PL


Look of the Week



The promotional tour of “Harry Potter and the Half-Blood Prince” has started. Emma Watson is under close watch for her style by fashionistas all over the world, and she didn’t disappoint. At the movie’s London premiere, Emma wore a beautiful floor-length vintage Ossie Clark dress and golden sandals by Charlotte Olympia. There is an ethereal quality about the look. I’m certainly surprised by her choice which is probably part of the reason why I like it. It’s just different and doesn’t seem generic. I think something couture or fresh off the Chanel runway would have been so obvious and boring. The natural make-up and red ribbon hair accessory are so fresh. She looks elegant yet not too grown up to alienate her young audience.

Emma once again hits the right style notes at her interview with David Letterman. She worn a stunning delicate nude organza Christopher Kane dress paired with gold platforms from Charlotte Olympia. This is another unexpected choice, which she totally pulls off. She looks effortless and sophisticated. I also love the fact that she’s been wearing British designers all the way.



(credit: celebritycity )

– PL

Lacroix Forever!
July 8, 2009, 11:18 pm
Filed under: Fashion, General | Tags: ,



Christian Lacroix’s Haute Couture F/W 09 collection, once again, demonstrated that he is a true couture-artist! Even with all the constraints he obviously had when making it, the collection is still magnificent. It’s wearable, which is a good thing, yet every piece still contains the essence of what he represents as a designer. Many of these pieces in my opinion are masterpieces, more subtle than his usual works, but masterpieces nonetheless. I guess people who usually just found CL as too much and over the top can see his beautiful ornamental elements in a more subdued version and appreciate the beauty. The entire collection just says that Christian Lacroix Can Not End! I do hope this isn’t the end since he still has a lot to offer to fashion.

(credit: style.com, celebritycity )

– PL

Mourning In Style
July 8, 2009, 7:41 pm
Filed under: Fashion, General | Tags: ,


The Jackson family at the funeral, dressed by Versace (one of Michael’s favourite brands).

(credit: gettyimage)

– PL

Easy Chic
July 3, 2009, 11:41 am
Filed under: Fashion, General | Tags:

 Giovanna Battaglia (1)

Giovanna Battaglia, an ex-model and currently fashion editor at L’UOMO Vogue, is my new style crush. In fact, I’ve liked her ever since Vogue featured her for the 20’s segment of one of their age issues many years back. I remember she told this story about how she only wears really short skirts and how she once had a Dolce & Gabbana mini skirt that came with matching gold panties. All her boyfriends hated it. “So many fights with so many boyfriends” she sighed. Her style has matured ever since and she has imposed herself as a one of the most inspirational style figures of her generation.

Each of Giovanna’s appearances at the fashion shows is a lesson in class, and is witness to her passion without restraint for fashion. I think she has an underlying understated elegance and innovation in her looks. She always mixes it up and is never afraid to put on pieces that are quite over the top, be it yellow pants or a fur coat. Elegance seems to tie all her outfits together. I envy her ability to look so chic all the time. She stands out among a sea of black, but not in a staged, flamboyant “look at me!” way. She always looks relaxed. Her style is the epitome of effortlessness, yet impeccable.

(thestartoralist, thefashionspot)

– PL