Pourquoi Story

The scent of a Guinness
June 17, 2009, 11:10 pm
Filed under: Exhibitions, General | Tags: ,


I know I have an obsession with socialites’ style but, in my humble opinion, Daphne Guinness is one of the coolest and best dressed women on the planet. Daughter of the Guinness brewery heir and ex-wife of Greek shipping tycoon Spyros Niarchos, her pedigree is as haute couture as her clothing and no one wears couture like Guinness. Perhaps she is the only woman whose capacity for unfettered fantasy marches – or even exceeds – that of the designers she adores. Yet, she keeps her look surprisingly simple: she only wears black and white clothes, which match her black and blond tresses and has never been seen without her custom Christian Louboutin platform wedges. At an interview with Vogue, she remarked that she’s always preferred to inhabit clothes rather than wear them. Daphne’s rarefied sense of style has earned her reputation as the fashion person’s fashion person and a dream client for many designers.

And come September we’ll be able to own just a little piece of her when her first fragrance, named Daphne, with Comme des Garçons Parfum, is launched. The smell is inspired by her past and will cost $140. This is her second collaboration with Comme des Garçons, as she previously designed a collection of white shirts for the brand to be sold at Dover Street Market. When the likes of Paris Hilton and Kim Kardashian have their own fragrances, it’s so refreshing to see a true style icon, with a very signature presence, creating her own scent. 

(thefashionspot, celecity)

– PL