Pourquoi Story

The Return of Chair!
June 29, 2009, 9:52 pm
Filed under: Fashion, General, Shows | Tags: , , , ,



Yes, they are back! Gossip Girl has officially started filming episodes for the third season, which debuts September 14. I just can’t wait for the drama and the headbands. Oh did I mention I love Blair’s flowery dress in the pictures?


– PL

Update: I just found out the Blair’s dress is by Alice + Olivia and it’s currently on sale at Shopbop.com for $308.


Finally runway videos !
April 8, 2009, 10:09 pm
Filed under: Fashion, Shows | Tags: ,

This is my first time to post videos. I actually took my DV with me when I went to the Avsh Alom Gur and the Bryce d’Anice Aime show at VFS. Unfortunetally, due to my lack of practice, most of the videos turned out to be upside down (how annoying!). After endless editing ( well I tried my best), there are a few clips that I want to share with you guys. I really enjoed both shows. Especially at Bryce d’Anice Aime, I loved the music which is ‘Omen’ by The Prodigy.







– PL

Bryce d’Anice Aime – BACKSTAGE!
February 27, 2009, 11:05 am
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I had the great opportunity to sneak in the backstage area of Bryce d’Anice Aime, just before his show at Vauxhall. I was blown away by the vibrant ambiance: stylists, hair dressers and make-up artists rushed around the models busy as bees… and then a last minute rehearsal before the show… What a thrill! – AH

Avsh Alom Gur A/W 2009
February 26, 2009, 5:36 pm
Filed under: Shows

This collection encapsulated 15 colourful imaginative dresses transporting us to an Alice-In-Wonderland-like dream, with some reference to Bulgarian gypsy. While bright pinks, crinoline dresses and frills would make little girls smile, the designer added some spice to his collection by using prominent gold embroidery which blatantly referred to the current economical downtown.  The contrast of “airy” beauty and economic concern was interesting (if a bit obvious – i.e. the distracting sparkling gold “Credit Crunch” emblems were accompanied by quirky songs like ‘Money (That’s What I Want)’.)  Overall though, it was an ironic, fresh and entertaining show.

His press release announced “an enthusiastic presentation of excess”. Indeed! -AH

Bryce d’Anice Aime A/W 2009
February 26, 2009, 4:20 pm
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The first show I went to was Bryce d’Anice Aime at VFS.  The collection was seductive and had a cool chic.  The fitted jackets, short skirts and transparent tops brought out the feminine silhouette (even on the skinny models!) and layers added to the sex appeal.  Headscarfs, feathers and “difus” (Bryce d’Anice Aime’s interesting take on cuffs for the legs and arms) gave the garments an edge without being too over-the-top… there was shimmer and sheen, prominent zippers and sculptural lines.  I definitely felt an air of Mugler: sharp cuts and strong colours. I also love the contrast of fabrics, such as shiny leather and soft chiffon. The whole show was powerful, refined and fuelled by fast upbeat music.

I think classic, elegant and uncluttered lines in fashion will be a trend in the seasons to come (in contrast to a more flowery girly style such as Luella). Architectural and pure shapes and simple chic will be a welcome style. And Spring/ Summer 2009 collections have already picked up on that. -AH