Pourquoi Story


All about the Front Rows
September 20, 2009, 11:37 pm
Filed under: Fashion, Gossip | Tags: ,

FRANCE FASHION

So it’s fashion week and finding out who is sitting on the front row is just as important as discovering the latest trends. I’m currently interning at a well-known British fashion house, whose show is on Sunday. Of course its front rows will be packed with celebrities, big fashion buyers and influential fashion editors. On Friday our system was down (typical!) but the phone never stopped ringing. There were people who were still requiring tickets to the show at last minute. One beverage company, who is our sponsor, was ruthlessly demanding five tickets to the show with front row seats. ‘No sponsor ever gets front row seats! These seats are reversed for more important people!’ the manager furiously declined their request. But the people at the beverage company wouldn’t give in. ‘Honestly I can’t even give you the second row. It’s too late. You should have asked earlier… OK I will try my best but our system isn’t working…’ By the time I left the office the negotiation was still ongoing. Wonder which row these people eventually end up with.

(credit: celebritycity )

– PL



The New Girl
September 18, 2009, 10:32 pm
Filed under: Fashion | Tags:

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Miroslava Mikheeva-Duma is my latest girl crush. For those of you that might not be aware of her, she is a well known editor from Moscow whose work started at Harper’s Bazaar Russia and is now a contributor to L’Officiel Russia, Glamour Russia, the style section at Russian OK Magazine, and Tatler Magazine Russia. When I first saw her pictures on the Sartorialist, she instantly reminded me of Rachel Bilson: tiny, sweet and too adorable. Her fashion sense is finely tuned. She does wear designer from head to toe but it always has a personal touch. And I never get the impression that she takes herself or her clothes too seriously. To me that’s really cute.

There was a time when Russian style equated with tacky, but it is not the case anymore. There is a new generation of stylish Russian women like Miroslava and Dasha (new editor-in-chief at Pop Magazine) who dress to express their personalities rather than showing how much money they have. They can be occasionally flamboyant but no more than a Carine Roitfelt can be. I’d love to see more Russia fashionistas as I find their style very unique and fascinating.  

(altamiranyc.blogspot, thestartoralist, thefashionspot)

– PL



Preppy Done Well
September 16, 2009, 10:38 pm
Filed under: Celebrity, Fashion | Tags: , ,

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This is Olivia doing a preppy look and I think she absolutely nailed it. She looks so causal but still very chic and modern. I love how she spiced up the simple outfit with those silver shoes. The yellow finishing around the neck on her t-shirt is a nice touch too. And for once she actually looks a lot less put together than she usually does.

(credit: celebrity-gossip.net)

 



Look of the Week
July 23, 2009, 10:46 pm
Filed under: Celebrity, Fashion, General | Tags: , , , ,

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Sorry for the slow updates recently, I guess I’m having a little “writer’s block” moment. I hope these new Olivia candids from the set of ‘The City’ will soon unblock my mind.

I Love Love this outfit!! It’s total preppy chic! The whole bow look with the white shirt does risk in looking cliché, but Olivia manages to make it so chic and feminine. As usual  she outshines Whitney (To be honest when I watch ‘The City’, I always gawk at how amazing Olivia looks. But when Whitney’s on, I just notice the annoying way she talks, not her outfit.)

Just in case you ever wonder, the white cardigan worn by Olivia is from Topshop (Surprised? Me too. I first thought it’s Chanel) and is still available to buy online.

(credit: celebrity-gossip.net)

– PL



Look of the Week

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The promotional tour of “Harry Potter and the Half-Blood Prince” has started. Emma Watson is under close watch for her style by fashionistas all over the world, and she didn’t disappoint. At the movie’s London premiere, Emma wore a beautiful floor-length vintage Ossie Clark dress and golden sandals by Charlotte Olympia. There is an ethereal quality about the look. I’m certainly surprised by her choice which is probably part of the reason why I like it. It’s just different and doesn’t seem generic. I think something couture or fresh off the Chanel runway would have been so obvious and boring. The natural make-up and red ribbon hair accessory are so fresh. She looks elegant yet not too grown up to alienate her young audience.

Emma once again hits the right style notes at her interview with David Letterman. She worn a stunning delicate nude organza Christopher Kane dress paired with gold platforms from Charlotte Olympia. This is another unexpected choice, which she totally pulls off. She looks effortless and sophisticated. I also love the fact that she’s been wearing British designers all the way.

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(credit: celebritycity )

– PL



Lacroix Forever!
July 8, 2009, 11:18 pm
Filed under: Fashion, General | Tags: ,

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Christian Lacroix’s Haute Couture F/W 09 collection, once again, demonstrated that he is a true couture-artist! Even with all the constraints he obviously had when making it, the collection is still magnificent. It’s wearable, which is a good thing, yet every piece still contains the essence of what he represents as a designer. Many of these pieces in my opinion are masterpieces, more subtle than his usual works, but masterpieces nonetheless. I guess people who usually just found CL as too much and over the top can see his beautiful ornamental elements in a more subdued version and appreciate the beauty. The entire collection just says that Christian Lacroix Can Not End! I do hope this isn’t the end since he still has a lot to offer to fashion.

(credit: style.com, celebritycity )

– PL



Mourning In Style
July 8, 2009, 7:41 pm
Filed under: Fashion, General | Tags: ,

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The Jackson family at the funeral, dressed by Versace (one of Michael’s favourite brands).

(credit: gettyimage)

– PL