Pourquoi Story

Bryce d’Anice Aime S/S 2010
September 27, 2009, 9:41 pm
Filed under: Fashion | Tags: , ,

As promised, I managed to find some pictures from Bryce’s SS 10 show. Great collection and amazing pictures. Enjoy!

(credit: flickr-simon ackerman)

– PL


Bryce d’Anice Aime S/S 2010 – BACKSTAGE!
September 21, 2009, 10:16 pm
Filed under: Fashion | Tags: ,


Bryce d’Anice Aime presented his S/S 2010 collection at Fashion Vauxhall on Saturday and it was packed! People had to stand on the ledges and were literally overlapping each other on the runway benches. The show was brilliant. I absolutely loved the collection which channelled a mix between 50’s Parisian chic and outer space futuristic body con structures. I guess there is something very interesting about Bryce’s work, edgy but unapologetically chic. Sadly the battery of my camera went dead when the show started. I will try to find some pictures from the show and post them ASAP. Yet I was lucky enough to sneak into the backstage and took some pictures before my camera stopped working. It was hectic. There were some last miniute sewing and fitting and the fact the room was boiling hot didn’t help. But they managed to ‘make it work’ and everything came out on the runway in perfection.

– PL

well heeled: LaRare Paris
May 14, 2009, 1:20 pm
Filed under: Fashion, Shoes | Tags: ,




LaRARE Pairs is one label that will have my undying lust. I first came cross it at the Bryce d’Anice Aime F/W 2009 show during LFW. The shoes used on the runway were extraordinary. I was trying to do some research on the label but their site is in French so I could barely make out much and I don’t think they have any stockists in the UK (what a shame). Yet the shoes speak for themselves. Check out those ELECTRA MONTANA boots – the hottest I’ve ever seen to date!


 (larare, simonarmstrong)

– PL

Bryce d’Anice Aime – BACKSTAGE!
February 27, 2009, 11:05 am
Filed under: Shows | Tags:

I had the great opportunity to sneak in the backstage area of Bryce d’Anice Aime, just before his show at Vauxhall. I was blown away by the vibrant ambiance: stylists, hair dressers and make-up artists rushed around the models busy as bees… and then a last minute rehearsal before the show… What a thrill! – AH

Bryce d’Anice Aime A/W 2009
February 26, 2009, 4:20 pm
Filed under: Shows | Tags: , ,

The first show I went to was Bryce d’Anice Aime at VFS.  The collection was seductive and had a cool chic.  The fitted jackets, short skirts and transparent tops brought out the feminine silhouette (even on the skinny models!) and layers added to the sex appeal.  Headscarfs, feathers and “difus” (Bryce d’Anice Aime’s interesting take on cuffs for the legs and arms) gave the garments an edge without being too over-the-top… there was shimmer and sheen, prominent zippers and sculptural lines.  I definitely felt an air of Mugler: sharp cuts and strong colours. I also love the contrast of fabrics, such as shiny leather and soft chiffon. The whole show was powerful, refined and fuelled by fast upbeat music.

I think classic, elegant and uncluttered lines in fashion will be a trend in the seasons to come (in contrast to a more flowery girly style such as Luella). Architectural and pure shapes and simple chic will be a welcome style. And Spring/ Summer 2009 collections have already picked up on that. -AH