Pourquoi Story

Bryce d’Anice Aime S/S 2010
September 27, 2009, 9:41 pm
Filed under: Fashion | Tags: , ,

As promised, I managed to find some pictures from Bryce’s SS 10 show. Great collection and amazing pictures. Enjoy!

(credit: flickr-simon ackerman)

– PL


Bryce d’Anice Aime S/S 2010 – BACKSTAGE!
September 21, 2009, 10:16 pm
Filed under: Fashion | Tags: ,


Bryce d’Anice Aime presented his S/S 2010 collection at Fashion Vauxhall on Saturday and it was packed! People had to stand on the ledges and were literally overlapping each other on the runway benches. The show was brilliant. I absolutely loved the collection which channelled a mix between 50’s Parisian chic and outer space futuristic body con structures. I guess there is something very interesting about Bryce’s work, edgy but unapologetically chic. Sadly the battery of my camera went dead when the show started. I will try to find some pictures from the show and post them ASAP. Yet I was lucky enough to sneak into the backstage and took some pictures before my camera stopped working. It was hectic. There were some last miniute sewing and fitting and the fact the room was boiling hot didn’t help. But they managed to ‘make it work’ and everything came out on the runway in perfection.

– PL

All about the Front Rows
September 20, 2009, 11:37 pm
Filed under: Fashion, Gossip | Tags: ,


So it’s fashion week and finding out who is sitting on the front row is just as important as discovering the latest trends. I’m currently interning at a well-known British fashion house, whose show is on Sunday. Of course its front rows will be packed with celebrities, big fashion buyers and influential fashion editors. On Friday our system was down (typical!) but the phone never stopped ringing. There were people who were still requiring tickets to the show at last minute. One beverage company, who is our sponsor, was ruthlessly demanding five tickets to the show with front row seats. ‘No sponsor ever gets front row seats! These seats are reversed for more important people!’ the manager furiously declined their request. But the people at the beverage company wouldn’t give in. ‘Honestly I can’t even give you the second row. It’s too late. You should have asked earlier… OK I will try my best but our system isn’t working…’ By the time I left the office the negotiation was still ongoing. Wonder which row these people eventually end up with.

(credit: celebritycity )

– PL

Off-runway Scene, LFW
March 13, 2009, 9:22 pm
Filed under: Fashion | Tags: , ,

Here’s my delayed post on the off-runway scene of London Fashion Week. I just had time to edit all the pictures.

At LFW, the off-runway scene is never to miss. Editors, models, celebrities and even fashion bloggers all came out in force with their individual look that truly embrace the eccentric British style. I was hanging around the Topshop venue with my friend Holly who snapped some of the most famous showgoers at LWF.


We were lucky enough to catch Kate Lanphear in action. The style director at the US Elle is the woman who is held responsible for the stacked bracelet trend. Her love for heavy metal has spawned a cult following of fashionistas all over the world. I wish we had taken a close-up of her bracelets. The spikes on them are frightening yet wonderful.


Daisy Lowe, the official LFW ‘it’ girl and current muse of Vivienne Westwood, was rushing to the Topshop Unique show in a sunshine yellow maxi dress.


Also spotted was Susie Bubble, the girl behind the phenomenal fashion blog Style Bubble. In her trademark kooky look, she described her dress as ‘an awkward length yet pretty.’ dsc_93823




(Photographed by Holly Luckwell)


– PL

Bryce d’Anice Aime A/W 2009
February 26, 2009, 4:20 pm
Filed under: Shows | Tags: , ,

The first show I went to was Bryce d’Anice Aime at VFS.  The collection was seductive and had a cool chic.  The fitted jackets, short skirts and transparent tops brought out the feminine silhouette (even on the skinny models!) and layers added to the sex appeal.  Headscarfs, feathers and “difus” (Bryce d’Anice Aime’s interesting take on cuffs for the legs and arms) gave the garments an edge without being too over-the-top… there was shimmer and sheen, prominent zippers and sculptural lines.  I definitely felt an air of Mugler: sharp cuts and strong colours. I also love the contrast of fabrics, such as shiny leather and soft chiffon. The whole show was powerful, refined and fuelled by fast upbeat music.

I think classic, elegant and uncluttered lines in fashion will be a trend in the seasons to come (in contrast to a more flowery girly style such as Luella). Architectural and pure shapes and simple chic will be a welcome style. And Spring/ Summer 2009 collections have already picked up on that. -AH